As part of a conglomerate of Swiss companies in the sector, and with our founding partners Jean-Paul Berclaz and Dominique Rahm leading our stand, we have had the opportunity to present our products to professionals and distributors in the dental industry all over the world.
The Swiss pavilion turned out to be a space of great impact in which different Swiss companies coexist with the aim of common support, and at the same time, respecting the individual space of each one to allow us to talk and show our work abroad.
With an excellent organization by IDEM, we were able to create a relaxed place in which to open new business horizons worldwide, maintaining the pride of the origin of our manufacturing headquarters in Switzerland. In addition, we have the support and visit of the Swiss ambassador in Singapore, Frank Grütter, who welcomed us into his home along with the rest of the companies in the Swiss pavilion, for a lovely evening with his family.
IDEM‘s organization was excellent, taking care of all the details so that the participating companies could feel comfortable and not worry about anything that could take time away from our work.
IDEM is the biennial three-day trade show and convention for the dental industry, co-organized by Koelnmesse and the Singapore Dental Association (SDA), which in this 2022 edition welcomed a total of 6,530 attendees out of a record number of 67 countries attending the in-person event, exceeding expected numbers by 30%. It had a total of 46 scientific conference sessions and workshops, hosted 9 national pavilions and a total of 540 exhibiting brands from 37 countries, of which 90% were recurring exhibitors and 10% exhibited for the first time.
The event was very focused on Asia and has allowed us to get in touch with new distributors from Vietnam, Thailand, India, Indonesia and health professionals from the city of Singapore.
The future will tell us to what extent the impact of this event will be important for our business growth.